Over the past few years, TikTok has dominated the social landscape with their world-class algorithm, making discoverability more attainable than ever. Now we’re seeing users start to use the platform like a search engine, putting SEO at the forefront of content strategies.  If you’re like me, you’ve certainly found yourself on TikTok searching for something […]

We know that in the last two years, paid advertising has taken quite a turn and display ads are getting more important. With the implementation of the iOS privacy updates it has made it harder for advertisers and brands to sell their products and reach their ideal audience. As we continue to navigate the advertising […]

Many business owners feel like they need to conquer everything all at once when it comes to their marketing efforts, but should they? The answer is yes. The more you put into a strategic, multi-pronged marketing plan the more return you will likely see. If you need guidance creating a digital marketing strategy, our services […]

This blog post will alleviate some of the pains with Instagram Reels and make your life as a business owner less stressful.

Having a strong social media presence is an absolute must for every business owner if you want to succeed. At Defined Media we always hear- “but it changes so quickly”- or – “I have no idea where to start.” That’s where we are here to help.  In this blog, we will cover five major small […]

Do you spend hours upon HOURS scrolling through Instagram Reels these days? Well, that makes two of us! But here’s the thing about Reels… Not only are they extremely entertaining, but they also play a HUGE part in you reaching your brand’s goals and objectives on Instagram nowadays.  That being said, here are a few […]

“The first thing you should know about me is that I am not you. A lot more will make sense after that.”  I recently heard this quote, coincidentally through my nine-to-five job, and I think it embodies some of what I am writing about in this blog post. As of this blog post, I am still a […]

Why is branding so important to a business? What can it actually to do help you? Brand identity is one of the most important components when building your business. This is the first impression you make to consumers. Whatever you’re trying to sell, promote, or give is going to leave a mark through your branding. […]

First of all, what the heck is an email lead magnet? It’s exactly what it sounds like – it is a marketing tactic that is used to attract leads in order to make sales.  That free PDF you downloaded from Jenna Kutcher is a lead magnet. That form you filled out at a Spartan Race […]

Are you trying to get more listeners to your podcast? It’s time to try new ways to market it! We’re sharing both the dos and the don’ts of podcast marketing so you can grow your audience the right way. First… The 3 Don’ts of Podcast Marketing 1. Stop promoting your podcast episode. We see this […]