Having a strong social media presence is an absolute must for every business owner if you want to succeed. At Defined Media we always hear- “but it changes so quickly”- or – “I have no idea where to start.” That’s where we are here to help.
In this blog, we will cover five major small business marketing trends that are here to stay. Whether you are a small business owner or an executive at a large company you should take notes! Make sure to save this post and share it with others to show them how ‘hip’ and ‘cool’ you are on the top trends (but maybe don’t use those exact words). Let’s take a look at 5 marketing trends every business owner should be aware of in 2022.
All social platforms are looking to keep users on for longer. What’s one of the best ways to do that? Through video of course. Did you know, that in 2022 82% of all consumer internet traffic will be video? Yes, that means now. You may have noticed trends like Instagram Reels taking off this year as well as TikTok continuing to see massive growth. As a small business owner, you need to be jumping on this train before you get left behind. Be sure to think through a strong video strategy and how you can be providing your audience with snackable, short-form video since this is all the new craze. Not sure where to start? We can help.
According to Hootsuite’s Social Trends for 2022 Survey, more than half of marketers surveyed plan to increase their paid social spending in 2022. Why? More social channels that are less traditional are growing and are now being added into the mix of where ad dollars should be spent. Along with the major channels like Facebook, Instagram, and YouTube, others like TikTok and Pinterest are now seeing growth and can be used as additional channels to reach audiences!
Have you bought something by shopping on social media recently? Say, within the last 20 minutes? Well, you aren’t alone. Social media is now one of the biggest post-pandemic shopping experiences for customers, and ecommerce changes are one of the biggest small business marketing trends occurring. More than half of all US adults made a purchase through social media in 2021, and that is only going to continue to grow. As a business owner, you can now make this easier for your customers by even tagging your products in posts on Instagram. Make sure to give some thought to how you are making it easy for your audience to buy on social.
TikTok has 138 million monthly active users in the US alone. And globally, they have 1 billion but are expected to hit 1.5 billion by the end of 2022. With this staggering growth in TikTok, here is another stat that will blow you away: consumer spending has increased 77% year over year. Did we mention social spending is growing…
What the heck is a creator? It’s basically all those famous people you are following on social that aren’t Kim Kardashian – but we are still going to follow her too. Creators, aka Influencers, who are creating online content are building audiences and connecting with consumers more than ever and are a great resource for partnerships because of this. Almost 50 million social media users worldwide claim to be creators. So go ahead and keep an eye on what creators may be good to partner with (big or small) that can help you get your product out there.
These are just 5 small business marketing trends you should be keeping up. From developing a strong social strategy to helping you get your business to the next level, make sure to check out the Defined Media Blog each week for other helpful resources. For more marketing help, you can also book a free discovery call with us today!
Will Koppenhaver | Marketing Assistant | Defined Media