We know that in the last two years, paid advertising has taken quite a turn and display ads are getting more important. With the implementation of the iOS privacy updates it has made it harder for advertisers and brands to sell their products and reach their ideal audience.
As we continue to navigate the advertising landscape we see more and more brands are looking to native display or programmatic advertising for a bigger ROAS. So how is this type of advertising different?
A niche marketing strategy is all about focusing on the needs of a particular audience, within a particular niche. With a large percentage of consumers more likely to respond to personalized ads, there’s no better time than now to leverage a niche marketing strategy.
Programmatic/display advertising enables media buyers to purchase advertising space using a specific platform that leverages data insights and algorithms. This form of media buying helps advertisers reach their ideal audience, at the right moment.
With programmatic, marketers can create hyper-targeted ads, and get detailed reporting to learn about user behavior and intent as well as optimize their campaigns. This also delivers the option of multi-channel campaigns to maximize reach. These features make it possible for marketers to cater their marketing campaigns toward niche audiences.
Essentially programmatic is a more cost efficient and targeted way to reach a top of funnel audience. Many advertisers (including our team) are looking to programmatic and display advertising for awareness, reach and efficiency!
If you’re understanding why display ads are important and how they can help your business, contact us for help getting started!