Few things are more frustrating than investing in Google Ads and seeing plenty of clicks, but very few leads. If your campaign isn’t delivering the results you expected, you’re not alone, it’s one of the most common challenges a Google Ads agency is brought in to solve. At Defined Media, we’ve helped businesses throughout the […]

Most Shopify store owners have tried something. Maybe you ran Facebook ads that drained your budget. Maybe you posted on Instagram for six months without a single sale. Maybe you published blog content that Google never picked up. Here is the truth: it is rarely the tactic that fails. It is the order in which […]

Growing a business online is no longer just about having a website or posting regularly on social media. Visibility has become one of the biggest challenges for companies of all sizes. Even strong brands with excellent products can struggle if potential customers simply never see them. This is where paid media comes in. A well-executed […]

We love helping you get the most out of your marketing efforts. Today, let’s talk about the dynamic duo of digital marketing: email marketing and paid advertising. When used together, these two strategies can really amp up your results. The Power of Email Marketing First, let’s talk email marketing. It’s like having a direct line […]

Let’s talk about refreshing your paid ad strategy for summer! As the temperature rises and people start planning their summer adventures, it’s essential for businesses to adapt their marketing strategies to capture the attention of their audience effectively. If you’re a brand that typically thrives in the cozy atmosphere of winter, fear not! With a […]

Mother’s Day is approaching, providing a fantastic opportunity for you to express gratitude to all the incredible mothers out there. Crafting an ideal Mother’s Day offer not only boosts sales but also creates a memorable experience for your customers. Here are some tips to help you create a winning Mother’s Day offer for your CPG […]

If you have ever searched for ways to grow your business online, you have almost certainly come across two terms: SEO and Google Ads. Both show up on the same search results page. Both aim to bring more traffic to your website. And both are staples of any serious digital marketing strategy. But they work […]

Working in the marketing industry I have been through my fair share marketing audits. What I mean by this is that before our work on a full funnel marketing strategy with any brand who has worked with a previous agency I ALWAYS conduct a marketing audit. I usually start by auditing their advertising campaigns and […]

Many business owners feel like they need to conquer everything all at once when it comes to their marketing efforts, but should they? The answer is yes. The more you put into a strategic, multi-pronged marketing plan the more return you will likely see. If you need guidance creating a digital marketing strategy, our services […]

So let me ask you this one question. Do you have a favorite brand or company that you love? I do! Some of my favorite brands are Create Cultivate, Lululemon and Girl Tribe Co. Now if you just saw the logo, fonts, colors or pictures come across your feed would you be able to identify […]