First of all, what the heck is an email lead magnet? It’s exactly what it sounds like – it is a marketing tactic that is used to attract leads in order to make sales.
That free PDF you downloaded from Jenna Kutcher is a lead magnet.
That form you filled out at a Spartan Race pop-up is a lead magnet.
That giveaway you entered to win an all inclusive trip to Hawaii is a lead magnet.
Did you suddenly start receiving promotional emails from them? They have captured you in their funnel. Have you converted to using any of their products? Now you are a paying customer!
An email lead magnet is an essential part of your marketing strategy and no matter what kind of products you are selling or service you are offering every business needs one.
Not sure if your business could benefit from lead magnets? Here is why you need one:
So yes, a lead magnet is important for making sales and interacting with your customers, but it is also incredibly important for brand awareness. A lot of brands push out their content to anyone. Why should I buy your $300 pairs of shoes if I know nothing about your product?
What makes YOU and YOUR brand different from any other shoe brand out there? That’s where your lead magnet could come in. That is where you educate or inspire your customer by enticing them with a free or discounted resource so that they can learn more about what you have to offer.
So do your company and favor… build a lead magnet!
Like I said, these are just a few examples of email lead magnets. There are PLENTY more out there. So what are you waiting for? Start building your lead magnet today! And reach out to us if you need some help.
Melissa Maulini | CEO | Defined Media