Fall is fast approaching, and for e-commerce brands, it’s the perfect time to ramp up your paid ad strategy. With back-to-school, cozy fall vibes, and the holiday season just around the corner, there’s no better time to refine your digital marketing and position your brand for success. At Defined Media, we specialize in paid ads […]

Digital Marketing, Facebook Ads, Google Ads, Instagram, Uncategorized

How to Prepare Your E-Commerce Brand for Fall with Defined Media’s Paid Ads

If you’re a business owner, you should not be in charge of your own social media accounts. Crafting engaging content that resonates with your audience requires significant time and effort. From planning and scheduling to shooting, editing, and posting, the content creation process can quickly become overwhelming, leaving little room to focus on the bigger […]

Digital Marketing, Instagram, Pinterest, TikTok

Why You Need To Hire An Expert To Manage Your Social Media Accounts

In 2024, making a quick impact through social media is essential. However, social media can tend to be an afterthought for many business owners. If you’re not ready to invest in a social media manager, we highly suggest investing in a digital marketing professional to audit your social media accounts. At Defined Media, we offer […]

Digital Marketing, Instagram, Pinterest, Threads, TikTok, Twitter

Social Media Audit: Should You Pay Someone To Assess Your Page?

This blog contains everything you need to know about Instagram Shops and how to maximize your shop and increase sales in 2024. When it comes to e-commerce, Instagram Shops has emerged as a powerhouse for businesses seeking a visual and interactive storefront. In this concise guide, we’ll walk you through the essentials of Instagram Shops. […]

Digital Marketing, Instagram

Instagram Shops 101 – Why You Need to Maximize Your Instagram Shop in 2024

Across all social media platforms, two distinct roles have risen to prominence: content creators and influencers. While often used interchangeably, these roles bring distinct qualities to the table. We’re often asked what are the similarities, differences, and how do they impact your brand’s digital strategy?  Similarities: 1. Creative Geniuses: Both content creators and influencers possess […]

Instagram

Content Creators and Influencers

content creators and influencers

What are the do’s and don’ts of influencer partnerships? Influencer marketing is a powerful strategy for businesses to connect with their target audience and increase brand awareness. Collaborating with influencers can provide a direct line to consumers who trust and engage with the audience they follow. However, like any marketing approach, influencer partnerships come with […]

Instagram

Influencer Partnerships

Instagram Reels

Using Instagram Stories is a great way to increase engagement with your audience. Here are seven strategies you can use to maximize the impact of your Instagram Stories: Behind-the-Scenes Content. Share exclusive behind-the-scenes footage or sneak peeks of your work or upcoming projects. This creates a sense of exclusivity and builds anticipation among your audience. […]

Instagram

7 Ways You Can Use Instagram Stories To Increase Engagement With Your Audience

Creating content for social media can be time-consuming, but with some efficient strategies, you can save time while maintaining a consistent presence. Here are seven ways to save time when creating content for social media: Plan and schedule in advance. Dedicate time each week or month to plan and schedule your social media content. Use […]

Instagram

7 Ways To Save Time When Creating Social Media Content

While there are a  lot of rumors going around about whether or not hashtags should be used on Instagram these days, we’re here to tell you that you SHOULD still use Instagram hashtags.

With Instagram’s search bar being more like a search engine than anything else, including hashtags on your posts that are descriptive of your content will help you get discovered by your target audience.

That being said, here are 5 steps to selecting hashtags that work for your business on Instagram.

Instagram

How to Select Instagram Hashtags For Your Posts

When it comes to social media marketing, one of the most important elements (I would argue the most important) is engagement. As social media managers, we pay close attention to engagement rates to determine whether or not our content is working to engage our audience. We also make it a point to spend time interacting […]

Instagram

4 Tips For Engaging On Social (So You Aren’t Scrolling For Hours)

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