If you’re a business owner, you should not be in charge of your own social media accounts. Crafting engaging content that resonates with your audience requires significant time and effort. From planning and scheduling to shooting, editing, and posting, the content creation process can quickly become overwhelming, leaving little room to focus on the bigger […]

In 2024, making a quick impact through social media is essential. However, social media can tend to be an afterthought for many business owners. If you’re not ready to invest in a social media manager, we highly suggest investing in a digital marketing professional to audit your social media accounts. At Defined Media, we offer […]

This blog contains everything you need to know about Instagram Shops and how to maximize your shop and increase sales in 2024. When it comes to e-commerce, Instagram Shops has emerged as a powerhouse for businesses seeking a visual and interactive storefront. In this concise guide, we’ll walk you through the essentials of Instagram Shops. […]

Across all social media platforms, two distinct roles have risen to prominence: content creators and influencers. While often used interchangeably, these roles bring distinct qualities to the table. We’re often asked what are the similarities, differences, and how do they impact your brand’s digital strategy?  Similarities: 1. Creative Geniuses: Both content creators and influencers possess […]

What are the do’s and don’ts of influencer partnerships? Influencer marketing is a powerful strategy for businesses to connect with their target audience and increase brand awareness. Collaborating with influencers can provide a direct line to consumers who trust and engage with the audience they follow. However, like any marketing approach, influencer partnerships come with […]

Using Instagram Stories is a great way to increase engagement with your audience. Here are seven strategies you can use to maximize the impact of your Instagram Stories: Behind-the-Scenes Content. Share exclusive behind-the-scenes footage or sneak peeks of your work or upcoming projects. This creates a sense of exclusivity and builds anticipation among your audience. […]

Creating content for social media can be time-consuming, but with some efficient strategies, you can save time while maintaining a consistent presence. Here are seven ways to save time when creating content for social media: Plan and schedule in advance. Dedicate time each week or month to plan and schedule your social media content. Use […]

While there are a  lot of rumors going around about whether or not hashtags should be used on Instagram these days, we’re here to tell you that you SHOULD still use Instagram hashtags.

With Instagram’s search bar being more like a search engine than anything else, including hashtags on your posts that are descriptive of your content will help you get discovered by your target audience.

That being said, here are 5 steps to selecting hashtags that work for your business on Instagram.

When it comes to social media marketing, one of the most important elements (I would argue the most important) is engagement. As social media managers, we pay close attention to engagement rates to determine whether or not our content is working to engage our audience. We also make it a point to spend time interacting […]

When optimizing your social media strategy, there are few steps that you can’t miss! Social media is one of the best ways to market your business, interact with your dream clients, and learn all of their habits and pain points. When optimizing your social strategy, there are few steps that you can’t miss! These steps […]