If you’re a business owner, you should not be in charge of your own social media accounts. Crafting engaging content that resonates with your audience requires significant time and effort. From planning and scheduling to shooting, editing, and posting, the content creation process can quickly become overwhelming, leaving little room to focus on the bigger […]

While there are a  lot of rumors going around about whether or not hashtags should be used on Instagram these days, we’re here to tell you that you SHOULD still use Instagram hashtags.

With Instagram’s search bar being more like a search engine than anything else, including hashtags on your posts that are descriptive of your content will help you get discovered by your target audience.

That being said, here are 5 steps to selecting hashtags that work for your business on Instagram.

When it comes to online marketing, two popular strategies are Search Engine Optimization (SEO) and Google Ads (formerly known as Google AdWords). Both of these techniques aim to improve a website’s visibility in search engine results pages (SERPs), but they operate in very different ways. In this blog post, we’ll explore the differences between SEO […]

When optimizing your social media strategy, there are few steps that you can’t miss! Social media is one of the best ways to market your business, interact with your dream clients, and learn all of their habits and pain points. When optimizing your social strategy, there are few steps that you can’t miss! These steps […]

Not sure how often you should post on Instagram? Technically, you can be posting to Instagram multiple times per day as there’s nothing on the Instagram app which physically stops you from doing so. But do you need to be investing that much time and energy into Instagram posts multiple times per day? Nope. But […]

Over the past few years, TikTok has dominated the social landscape with their world-class algorithm, making discoverability more attainable than ever. Now we’re seeing users start to use the platform like a search engine, putting SEO at the forefront of content strategies.  If you’re like me, you’ve certainly found yourself on TikTok searching for something […]

This blog post will alleviate some of the pains with Instagram Reels and make your life as a business owner less stressful.

Having a strong social media presence is an absolute must for every business owner if you want to succeed. At Defined Media we always hear- “but it changes so quickly”- or – “I have no idea where to start.” That’s where we are here to help.  In this blog, we will cover five major small […]