So let me ask you this one question. Do you have a favorite brand or company that you love? I do! Some of my favorite brands are Create Cultivate, Lululemon and Girl Tribe Co. Now if you just saw the logo, fonts, colors or pictures come across your feed would you be able to identify your favorite brand?
Let me answer that for you. OF COURSE YOU WOULD!
Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people percept your brand, it can drive new business and increase brand awareness.
WHY does branding matter so much? Well because these brands and companies have worked their butts off to create that great user experience for you. They have a team of marketers, designers, photographers working hard to give you an amazing customer and user experience. These are brands you trust and feel comfortable purchasing their products, services or online guides. They have worked really hard to gain your trust by curating their brand to fit their audience which is YOU!
Branding is important to a business because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Now tell me this. Would you click on an ad for a company that did not have a logo, did not have a social media presence and did not have a good user experience? Probably not!
So do me just one favor! Invest in your branding because it can make a HUGE impact on your business!
If you need help with branding for your business, we can help!