When it comes to market research within digital marketing, one thing remains constant: the need for continuous improvement. Enter A/B testing, a powerful tool that empowers marketers to make data-driven decisions, optimize campaigns, and ultimately boost ROI. Let’s dive into the power of A/B testing and explore how it can unlock your digital marketing potential. […]

Identify Your Target Audience The first step in marketing your business is to identify your target audience. Who are the people who are most likely to buy your products or services? What are their interests, needs, and challenges? By understanding your target audience, you can tailor your marketing efforts to their specific needs, which will […]

Wondering why your Instagram account isn’t growing? It could be for a pretty common reason! Instagram is by far my favorite social media platform to use, especially when it comes to marketing! From a personal standpoint, I love staying connected with people I know and brands that I love. As a Social Media Manager, the […]

“The first thing you should know about me is that I am not you. A lot more will make sense after that.”  I recently heard this quote, coincidentally through my nine-to-five job, and I think it embodies some of what I am writing about in this blog post. As of this blog post, I am still a […]

Why is branding so important to a business? What can it actually to do help you? Brand identity is one of the most important components when building your business. This is the first impression you make to consumers. Whatever you’re trying to sell, promote, or give is going to leave a mark through your branding. […]

First of all, what the heck is an email lead magnet? It’s exactly what it sounds like – it is a marketing tactic that is used to attract leads in order to make sales.  That free PDF you downloaded from Jenna Kutcher is a lead magnet. That form you filled out at a Spartan Race […]

Are you trying to get more listeners to your podcast? It’s time to try new ways to market it! We’re sharing both the dos and the don’ts of podcast marketing so you can grow your audience the right way. First… The 3 Don’ts of Podcast Marketing 1. Stop promoting your podcast episode. We see this […]

So you are starting a new business? You are excited to get the ball rolling…making sales, booking calls and clients, but your marketing budget is miniscule. We’ve ALL been there. One thing I like to tell my clients and even myself is that the first year even the second year is an investment for your […]

If you are thinking of getting started with social media marketing, you might feel a bit overwhelmed with all the different platforms available. Plus, if you are like many other businesses, you might be inclined to spread yourself thin and be present on ALL of them. However, the key to a successful social media marketing […]