Let’s talk about refreshing your paid ad strategy for summer! As the temperature rises and people start planning their summer adventures, it’s essential for businesses to adapt their marketing strategies to capture the attention of their audience effectively. If you’re a brand that typically thrives in the cozy atmosphere of winter, fear not! With a […]

Digital Marketing, Facebook Ads, Google Ads, Uncategorized

Refreshing Your Paid Ad Strategy for Summer

When it comes to market research within digital marketing, one thing remains constant: the need for continuous improvement. Enter A/B testing, a powerful tool that empowers marketers to make data-driven decisions, optimize campaigns, and ultimately boost ROI. Let’s dive into the power of A/B testing and explore how it can unlock your digital marketing potential. […]


The Power of A/B Testing 

the power of a/b testing

Identify Your Target Audience The first step in marketing your business is to identify your target audience. Who are the people who are most likely to buy your products or services? What are their interests, needs, and challenges? By understanding your target audience, you can tailor your marketing efforts to their specific needs, which will […]


Steps You Should Take When Starting A New Brand Or Company

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Wondering why your Instagram account isn’t growing? It could be for a pretty common reason! Instagram is by far my favorite social media platform to use, especially when it comes to marketing! From a personal standpoint, I love staying connected with people I know and brands that I love. As a Social Media Manager, the […]


5 reasons why your Instagram account isn’t growing (and how to fix it!)

“The first thing you should know about me is that I am not you. A lot more will make sense after that.”  I recently heard this quote, coincidentally through my nine-to-five job, and I think it embodies some of what I am writing about in this blog post. As of this blog post, I am still a […]


Should you have a side hustle? Keep these things in mind…

Why is branding so important to a business? What can it actually to do help you? Brand identity is one of the most important components when building your business. This is the first impression you make to consumers. Whatever you’re trying to sell, promote, or give is going to leave a mark through your branding. […]


Why Is Branding Important to a Business?

First of all, what the heck is an email lead magnet? It’s exactly what it sounds like – it is a marketing tactic that is used to attract leads in order to make sales.  That free PDF you downloaded from Jenna Kutcher is a lead magnet. That form you filled out at a Spartan Race […]


Why you need a email lead magnet to make sales

10 Trending Digital Marketing Strategies to Boost Your Online Presence in 2023

Are you trying to get more listeners to your podcast? It’s time to try new ways to market it! We’re sharing both the dos and the don’ts of podcast marketing so you can grow your audience the right way. First… The 3 Don’ts of Podcast Marketing 1. Stop promoting your podcast episode. We see this […]


The 3 “Do’s” and “Don’ts” of Podcast Marketing

So you are starting a new business? You are excited to get the ball rolling…making sales, booking calls and clients, but your marketing budget is miniscule. We’ve ALL been there. One thing I like to tell my clients and even myself is that the first year even the second year is an investment for your […]


Stop relying on one platform to do the marketing for you! Top online tools for business

If you are thinking of getting started with social media marketing, you might feel a bit overwhelmed with all the different platforms available. Plus, if you are like many other businesses, you might be inclined to spread yourself thin and be present on ALL of them. However, the key to a successful social media marketing […]


Which Social Media Platform Is Best for Your Business?

Twitter and Threads

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