Fall is fast approaching, and for e-commerce brands, it’s the perfect time to ramp up your paid ad strategy. With back-to-school, cozy fall vibes, and the holiday season just around the corner, there’s no better time to refine your digital marketing and position your brand for success. At Defined Media, we specialize in paid ads […]

We love helping you get the most out of your marketing efforts. Today, let’s talk about the dynamic duo of digital marketing: email marketing and paid advertising. When used together, these two strategies can really amp up your results. The Power of Email Marketing First, let’s talk email marketing. It’s like having a direct line […]

Let’s talk about refreshing your paid ad strategy for summer! As the temperature rises and people start planning their summer adventures, it’s essential for businesses to adapt their marketing strategies to capture the attention of their audience effectively. If you’re a brand that typically thrives in the cozy atmosphere of winter, fear not! With a […]

Mother’s Day is approaching, providing a fantastic opportunity for you to express gratitude to all the incredible mothers out there. Crafting an ideal Mother’s Day offer not only boosts sales but also creates a memorable experience for your customers. Here are some tips to help you create a winning Mother’s Day offer for your CPG […]

When it comes to online marketing, two popular strategies are Search Engine Optimization (SEO) and Google Ads (formerly known as Google AdWords). Both of these techniques aim to improve a website’s visibility in search engine results pages (SERPs), but they operate in very different ways. In this blog post, we’ll explore the differences between SEO […]

Working in the marketing industry I have been through my fair share marketing audits. What I mean by this is that before our work on a full funnel marketing strategy with any brand who has worked with a previous agency I ALWAYS conduct a marketing audit. I usually start by auditing their advertising campaigns and […]

Many business owners feel like they need to conquer everything all at once when it comes to their marketing efforts, but should they? The answer is yes. The more you put into a strategic, multi-pronged marketing plan the more return you will likely see. If you need guidance creating a digital marketing strategy, our services […]

So let me ask you this one question. Do you have a favorite brand or company that you love? I do! Some of my favorite brands are Create Cultivate, Lululemon and Girl Tribe Co. Now if you just saw the logo, fonts, colors or pictures come across your feed would you be able to identify […]