While there are a lot of rumors going around about whether or not hashtags should be used on Instagram these days, we’re here to tell you that you SHOULD still use Instagram hashtags.
With Instagram’s search bar being more like a search engine than anything else, including hashtags on your posts that are descriptive of your content will help you get discovered by your target audience.
That being said, here are 5 steps to selecting hashtags that work for your business on Instagram.
When it comes to social media marketing, one of the most important elements (I would argue the most important) is engagement. As social media managers, we pay close attention to engagement rates to determine whether or not our content is working to engage our audience. We also make it a point to spend time interacting […]
With over 1 Billion monthly active users, TikTok is the place to be right now if you have a brand you want to get in front of an audience. But even with this fact, most brands aren’t on the app yet. Only 24% of brands believe in the power of TikTok. That being said, here […]
When it comes to online marketing, two popular strategies are Search Engine Optimization (SEO) and Google Ads (formerly known as Google AdWords). Both of these techniques aim to improve a website’s visibility in search engine results pages (SERPs), but they operate in very different ways. In this blog post, we’ll explore the differences between SEO […]
When optimizing your social media strategy, there are few steps that you can’t miss! Social media is one of the best ways to market your business, interact with your dream clients, and learn all of their habits and pain points. When optimizing your social strategy, there are few steps that you can’t miss! These steps […]
Working in the marketing industry I have been through my fair share marketing audits. What I mean by this is that before our work on a full funnel marketing strategy with any brand who has worked with a previous agency I ALWAYS conduct a marketing audit. I usually start by auditing their advertising campaigns and […]
Not sure how often you should post on Instagram? Technically, you can be posting to Instagram multiple times per day as there’s nothing on the Instagram app which physically stops you from doing so. But do you need to be investing that much time and energy into Instagram posts multiple times per day? Nope. But […]
Over the past few years, TikTok has dominated the social landscape with their world-class algorithm, making discoverability more attainable than ever. Now we’re seeing users start to use the platform like a search engine, putting SEO at the forefront of content strategies. If you’re like me, you’ve certainly found yourself on TikTok searching for something […]
We know that in the last two years, paid advertising has taken quite a turn and display ads are getting more important. With the implementation of the iOS privacy updates it has made it harder for advertisers and brands to sell their products and reach their ideal audience. As we continue to navigate the advertising […]
Many business owners feel like they need to conquer everything all at once when it comes to their marketing efforts, but should they? The answer is yes. The more you put into a strategic, multi-pronged marketing plan the more return you will likely see. If you need guidance creating a digital marketing strategy, our services […]
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