Going viral on TikTok can be a combination of creativity, timing, and understanding the platform’s algorithms. Here are some tips and tricks to increase your chances of going viral on TikTok!
Create unique, engaging, and creative content that stands out from the crowd. Additionally, think outside the box and come up with ideas that are fresh and captivating.
TikTok videos are limited to a maximum of three minutes, however the most successful ones are often much shorter. Keep your videos concise and attention-grabbing from the very beginning.
Participate in popular challenges and use trending songs. Staying up to date with the latest trends compared to using old trends/sounds increases the chances of your video being discovered by a wider audience.
Capture the viewers’ attention within the first few seconds of your video. Generally the opening seconds are crucial to keep users watching till the end.
In case TikTok videos are watched without sound, using text overlay and captions can help convey your message effectively.
Collaborate with other TikTok users or influencers in your niche. This can help cross-promote your content to each other’s followers, which can significantly expose your content to a wider audience.
Regularly post content to keep your audience engaged rather than posting once a week. Consistency can also help with TikTok’s algorithm, as it tends to reward consistent creators.
Respond to comments, participate in discussions, and engage with other users’ content. Building a community around your profile at any rate can lead to more visibility.
Share your TikTok videos on other social media platforms like Instagram, Twitter, or Facebook, while this will ensure to reach a broader audience.
Pay attention to the times when your target audience is most active on TikTok. Posting during these peak hours can increase your video’s chances of getting noticed.
Research and include relevant hashtags in your video descriptions. Hashtags can help your content appear in searches and related content sections.
While participating in trends is essential, adding a unique twist or your personal touch can make your content stand out.
Remember, going viral is not guaranteed, but by consistently producing high-quality, creative, and engaging content coupled with staying attuned to the TikTok community, you increase your chances of getting noticed and gaining more followers. Don’t get discouraged even if a video doesn’t go viral; persistence and continuous improvement are key to building a successful presence on TikTok.
We hope these tips and tricks for going viral on TikTok have been useful! Need help building your brands awareness through TikTok? Get in touch with us!
Catherine Settin | Digital Marketing Intern | Defined Media