Across all social media platforms, two distinct roles have risen to prominence: content creators and influencers. While often used interchangeably, these roles bring distinct qualities to the table. We’re often asked what are the similarities, differences, and how do they impact your brand’s digital strategy?  Similarities: 1. Creative Geniuses: Both content creators and influencers possess […]

What are the do’s and don’ts of influencer partnerships? Influencer marketing is a powerful strategy for businesses to connect with their target audience and increase brand awareness. Collaborating with influencers can provide a direct line to consumers who trust and engage with the audience they follow. However, like any marketing approach, influencer partnerships come with […]

Navigating the Realm of Online Conversations In the social media world, platforms like Twitter have become the virtual agora of our times, fostering discussions, debates, and connections that transcend geographical boundaries. Whereas Threads, enable extended conversations and offer distinct strategies for marketers. Here, we’ll explore and compare the dynamics of Twitter and Threads, highlighting their […]

In the ever growing world of digital marketing, staying updated with the latest trends and strategies is crucial to stay ahead of the competition. Here are seven cutting-edge digital marketing strategies that are making waves in 2023. From social media innovations to artificial intelligence advancements, these tactics will help businesses maximize their online presence and […]

Going viral on TikTok can be a combination of creativity, timing, and understanding the platform’s algorithms. Here are some tips and tricks to increase your chances of going viral on TikTok! 1.) Original and Creative Content: Create unique, engaging, and creative content that stands out from the crowd. Additionally, think outside the box and come […]

Using Instagram Stories is a great way to increase engagement with your audience. Here are seven strategies you can use to maximize the impact of your Instagram Stories: Behind-the-Scenes Content. Share exclusive behind-the-scenes footage or sneak peeks of your work or upcoming projects. This creates a sense of exclusivity and builds anticipation among your audience. […]

Creating content for social media can be time-consuming, but with some efficient strategies, you can save time while maintaining a consistent presence. Here are seven ways to save time when creating content for social media: Plan and schedule in advance. Dedicate time each week or month to plan and schedule your social media content. Use […]

Identify Your Target Audience The first step in marketing your business is to identify your target audience. Who are the people who are most likely to buy your products or services? What are their interests, needs, and challenges? By understanding your target audience, you can tailor your marketing efforts to their specific needs, which will […]

While there are a  lot of rumors going around about whether or not hashtags should be used on Instagram these days, we’re here to tell you that you SHOULD still use Instagram hashtags.

With Instagram’s search bar being more like a search engine than anything else, including hashtags on your posts that are descriptive of your content will help you get discovered by your target audience.

That being said, here are 5 steps to selecting hashtags that work for your business on Instagram.

When it comes to social media marketing, one of the most important elements (I would argue the most important) is engagement. As social media managers, we pay close attention to engagement rates to determine whether or not our content is working to engage our audience. We also make it a point to spend time interacting […]