First of all, what the heck is an email lead magnet? It’s exactly what it sounds like – it is a marketing tactic that is used to attract leads in order to make sales. 

That free PDF you downloaded from Jenna Kutcher is a lead magnet.

That form you filled out at a Spartan Race pop-up is a lead magnet.

That giveaway you entered to win an all inclusive trip to Hawaii is a lead magnet.

Did you suddenly start receiving promotional emails from them? They have captured you in their funnel. Have you converted to using any of their products? Now you are a paying customer! 

An email lead magnet is an essential part of your marketing strategy and no matter what kind of products you are selling or service you are offering every business needs one.

Why you need an email lead magnet

Not sure if your business could benefit from lead magnets? Here is why you need one:

• You are collecting actual data (i.e. names, emails, phone numbers) of your potential customers.
• You are building trust with your potential customers.
• If you are offering a sale you can add those contacts into your email list.
• If you are launching a new product you can offer it to your potential customers first.
• The leads you are collecting are SOLID pieces of data that you will always have.

So yes, a lead magnet is important for making sales and interacting with your customers, but it is also incredibly important for brand awareness. A lot of brands push out their content to anyone. Why should I buy your $300 pairs of shoes if I know nothing about your product?

What makes YOU and YOUR brand different from any other shoe brand out there? That’s where your lead magnet could come in. That is where you educate or inspire your customer by enticing them with a free or discounted resource so that they can learn more about what you have to offer. 

So do your company and favor… build a lead magnet!

Examples of lead magnets

Here are some examples of email lead magnets. I’m sure there are many more we could think of, but this will get you started:

• Tip Sheet—Top 10 tips for ____.
• Resource Guide—Step-by-step guide to ______.
• Must have apps/tools for your life/business.
• Giveaway 
• Shopping Guide
• Gift Guide 
• Research findings
• Templates
• Sample questions to help someone __________.
• Printable guides/cheat sheets
• Webinars
• Series of video tips
• Single short video course
• Discount code to use on purchase
• Free item (perhaps customer pays shipping only)
• Case studies
• Your best resources (equipment, suppliers, etc)
• Short e-Course
• Monthly HOT TIPS (aka not-so-boring-newsletter)

Like I said, these are just a few examples of email lead magnets. There are PLENTY more out there.  So what are you waiting for? Start building your lead magnet today! And reach out to us if you need some help.

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Melissa Maulini | CEO | Defined Media