Not sure how often you should post on Instagram? Technically, you can be posting to Instagram multiple times per day as there’s nothing on the Instagram app which physically stops you from doing so.

But do you need to be investing that much time and energy into Instagram posts multiple times per day?

Nope.

But then, there’s also the flip side of the coin of letting multiple days – sometimes weeks – go by before another post is published on Instagram.

That isn’t any better.

Posting too much and not enough is not effective for your marketing. So which posting cadence is it?

Here are three steps you should follow to determine how often you should post on Instagram!

Determine what is your social media strategy and your goals

Think about what exactly your goals are on social media to help you determine how often you need to post and how many touchpoints you would need. 

Determine a posting frequency based on your goal

If your social media strategy revolves around converting your audience to leads, it may require more effort than any other type of goal. This is because it takes an average of 7 touchpoints before a customer considers your brand for a purchase they need to make. Thus, you may want to post a lot more often so you can stay top of mind and eventually become a part of the customer’s evoked set. 

Analyze and reevaluate after a month

At the end of the month, you should be able to look back at the content you posted and see what kind of results you achieved. If you find that your reach and impressions are nowhere near the numbers you wished to achieve, then increasing your posting cadence will help bring that up.

However, if you find that your reach and impressions are aligned with what you expected but that your engagement rate is low, then adjusting your posting cadence won’t do much for you. What you need to do instead is rethink your content as it may not be resonating with your audience.

At the end of the day, consistency is key. So when you’re determining how often to post on Instagram, set your own pace and stick to a reasonable schedule where you are posting anywhere from 3 to 7 times a week and you will be set up for success. 

If you need help with your Instagram strategy, check out our services and see how we can help!