Throughout the past few years in the digital marketing world, we’ve seen all types of marketing tactics come and go. But one thing that consistently performs, if not better as time goes by, is Facebook Ads. 

If you’ve been wondering how Facebook Ads can help grow your business, you’re in luck! Because we’re about to show you 6 reasons you need to invest in Facebook ads to help your business reach new highs and goals.

Brand Awareness

If you are a new business, chances are that your target market does not know you exist… yet! And if they don’t know you exist, then how can they purchase your product(s)?  That’s where the importance of building brand awareness kicks in.

By choosing a campaign objective that is aligned with your goal of building brand awareness, Facebook ads will help you get in front of the right people.

Traffic 

Got a website that you want your target audience to visit? Facebook ads allow you to drive traffic to your website. Give your target market a good enough reason to click on the ad, and voila, you’ve got traffic! 

Conversions – Sales

If you need to sell, then Facebook is THE place for that and the biggest reason to invest in Facebook ads. Whether you are an e-commerce store or a brick-and-mortar, Facebook ads are a proven, cost-effective way to increase sales when you have a strong strategy, great messaging, and are targeting the right people.

Leads

Some things can’t be sold online… but Facebook ads can help you get the leads you need for your sales team! Using a lead magnet, which usually consists of valuable content and resources, you can offer the information for free but gate it in exchange for their contact information.

Recover sales

Sometimes, potential customers don’t make it all the way to the end of the transaction. Luckily, with Facebook Ads, we can identify users who ALMOST went through with the purchase and remarket to them, so we can push them to take out their credit cards. 

Customer retention

Once they’ve bought from you once, that doesn’t mean they can’t ever buy from you again! Facebook ads give you the possibility to also target those who have purchased from you in the past, and try to upsell them or cross-sell based on their recent purchase. 

So, there you have it! If any of these reasons that we mentioned above sound like something you need, don’t hesitate to get in touch with our team and contact us today to start investing in Facebook ads!

—

Amanda Filice | Marketing Manager | Defined Media