Facebook ads not converting has really been a HUGE topic when I am onboarding new advertising clients. They have either tried to advertise for themselves or have hired a huge marketing agency that doesn’t know anything about their industry and they are just another number client. If you’re struggling with this, too, here are some tips to increase your Facebook ads conversions.
First of all, account set up is HUGE. If your account is not set up properly that is the number one sign for why your ads may not be delivering nor performing. Making sure your pixel is installed correctly on your site is crucial!!! Your Facebook pixel is basically a custom tracking code that will track people that have visited and checked out on your site. Without this pixel you will not be able to see any of your reports and you would essentially be wasting money.
Making sure that your events are firing properly is the next step! What that means is that you have to tag each part of your site that is the purchasing path of one of your viewers. This is really important for tracking conversions and setting up re-marketing campaigns. Facebook offers really great step by step guides on how to set this up.
The next thing that I really like to look into for clients whose Facebook ads aren’t converting is their target audiences. Usually, if ads are not performing it is because your targeting may be too narrow. A lot of small businesses love to really narrow their audience and a location, but don’t realize that could be a bad thing. Starting broader and than narrowing down is best practice!
Campaign organization can be crucial. A lot of times when businesses like to launch ads on their own they are not aware of what a “Campaign, Ad Set and Ad” really are. When working with new clients I like to really educate them and break down the true meaning of the campaign set up and why running a campaign isn’t as easy as they think. If it was easy everyone would do it!
If you’re also struggling with your Facebook ads not converting, contact us and see how we can help!