the results
paid advertising
APP INSTALLS: 3.3K
AVG CoST PER INSTALL: $1.5
IMPRESSIONS: 663K
LINKS CLINK: 17.4K
Their story
TextTeddy was built around a simple problem: recommendations don’t stick.
A friend suggests a show. Someone shares a book. A coworker mentions a podcast and then it gets lost in screenshots, notes, or buried messages.. TextTeddy solves it with one simple habit: you text Teddy. Teddy becomes your media memory .
A friend suggests a show. Someone shares a book. A coworker mentions a podcast and then it gets lost in screenshots, notes, or buried messages.. TextTeddy solves it with one simple habit: you text Teddy. Teddy becomes your media memory .
the magic
1) Clear messaging in one sentence: Text Teddy what you’d otherwise forget — and keep every recommendation saved.
2) Paid media optimized for installs: prioritizing install volume while keeping CPI sustainable.
3) Creative that turns attention into action: conversion-focused creatives that felt native and relatable.
testimonial
"Defined has helped TextTeddy strategize and implement our social media ads initiative. Melissa and team help us assess a campaign, and evaluate how to make adjustments for the follow on campaigns. There are a lot of nuances and intricacies to how to large social companies operate and Defined helps us navigate through that intricate sea."
