Their story

The Sprouting Company is a newly founded CPG company that aims to help individuals and families grow their own sprouts as a source of food and nutrition from their countertops. They provide a sprouting kit for first time users and have a subscription program for those that want seeds every month. 

the magic

Since launch, we’ve helped scale their brand to $2.5M in revenue in just 12 months during their second year of business. Our paid media efforts drove 75% of total revenue, delivering a 5% average CTR, 3x ROAS, and an outstanding 40% ecommerce conversion rate. In parallel, monthly subscribers skyrocketed from 300 to 1.8K and AOV increased by 50%. The momentum led to founder Doug Evans being featured on Shark Tank in November 2025.

testimonial

"Teaming up with Defined Media Co has been awesome! Melissa, Hannah, and Whitney have been super helpful with our ads, social media, emails, and all things marketing. They really know their stuff and have made a big difference for us. If you’re looking for a team that’s as excited about your growth as you are, give them a shout. You’ll be glad you did!"

 

- DOUG EVANS, founder