the results

paid advertising

We were able to increase their ROAS from 3.1 to a 5.0x in less than 3 months

We have averaged a $25 CPA for 4 months

Their story

Helping home cooks master the art of Italian food by pairing authentic recipes, insider guides, and community forums with artisan-made cooking tools curated from one of the founders' favorite places on earth: Italy. q.b. cucina was founded from a love of Italian food and a desire to build an online community for other Italian food lovers —a place to share authentic Italian recipes, ideas on Italian cooking, and beautiful Italian kitchen tools and accessories that are hard to find outside of Italy.

the magic

We boost product sales and attract sign-ups for the cookbook club by employing strategic and brand-consistent paid advertising. We do this by continually providing guidance on effective imagery, ad format, + copy.


"Melissa and her team have been wonderful to work with! Hiring a digital ads agency was a big risk for our small business but since working with Defined Media to implement digital ads, our revenue has grown by more than 30%. I love the collaborative effort they put towards customizing our digital ads strategy to fit our business’ goals."

-Dr. Sarah ubertaccio, founder