the results
paid advertising
34% increase in paid media attributed revenue YoY
43% increase in total business revenue YoY
55% increase in CTR
15% increase in conversion rate YoY
10% increase in AOV YoY
Their story
The founders Brian and Lauren fell in love with specialty coffee through a simple mission — finding a cup so rich, vibrant, and memorable that it deserved to be shared. That search led them to a small micro-lot from Chapadas de Minas, Brazil and ultimately to launching Oak & Bond in 2018.
the magic
What they needed next was growth that protected the brand — scaling revenue without becoming generic, discount-driven, or overly reliant on “quick-win” tactics.
Our work focused on building a marketing system where performance and brand equity work together: clarifying the premium value proposition, Rebuilding paid media for efficiency + scale and improving conversion performance across the customer journey.
Testimonial
"We've had a great experience working with Melissa and her entire team at Defined Media. In the last almost 3 years, we've seen continued improvement in our ROI's and paid media performance. So much so that our paid media contribution has more than doubled since our partnership started. The team has been quick to answer and been extremely helpful to see continued growth with our paid media and company as a whole. We highly recommend working with Defined Media. this."
