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Data & analytics Specialist application
About us:
Defined Media Co. was created in 2018 as a resource for small businesses to leave a lasting impact on their ideal clients through digital marketing. Today, Defined Media Co. has grown into a team of passionate marketers!
We are looking for an experienced Data & Analytics Specialist to assist in the execution of data report set up through Google Analytics and Looker Studio. You will be responsible for managing PPC activities such as: keyword research, best practices Google Ads and Facebook account setup and/or optimization and daily keyword/bid management of client campaigns. We are looking for someone who is very analytical and can present data to clients in a very comprehensive, motivating manner.
Job Responsibilities:
Participate in data strategy discussions with agency and brands
Lead reporting on campaign exposure
Use measurement tools to understand performance of camapigns and audiences
Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc.
Optimize existing PPC campaigns for new clients
Compile monthly PPC Reports for our clients with personal comments and analysis of campaign performance
Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance
Set up Conversion Tracking & Retargeting Pixels
Conduct in-depth competitive analysis within our clients’ locations and industries
Research to stay on top of the latest trends in PPC advertising
Experience with Programmatic Advertising considered a plus.
Required Skills & Experience:
Self Starter, Self Motivated Work Ethic
Expereince with 1st party data targeting and marketing channels
A minimum of 2 years of hands on Paid Media experience
Google Ads Certified
Google Analytics Certified
2 years Experience in building out comprehensive reports
Excellent written and verbal communications skills
Strong creative writing skills
Intermediate to advanced understanding of Microsoft Excel, including pivot tables and comfort working with large datasets
Highly organized and must be able to multi-task, handling several tasks/projects at one time
Things we're looking for:
High collaboration skills and a can-do attitude.
Someone that's ready to share ideas, create results and a passion for digital marketing that is conveyed through your ability to drive results for our clients.
A personality that fits with our team; we are interested in someone who is intelligent, works hard, values teammates, and makes our team better.
Someone who understands our core services as a digital agency and has a marketing mindset to help our clients create growth in a way that’s true to them
A personality that is self-motivated; you'll be asked to work through multiple priorities. We expect you to be able to put together a plan and execute it.
Someone who seeks out information and is teachable. The nature of our business lends itself to frequent changes in and progressions of technology. This means we're looking for someone who loves to learn.
We don't expect you to match every criteria, but you should have solid experience and a firm technical background. You should also be self-driven to dive deeper into the technologies and solutions that you'll be working with, while also making recommendations for how we can grow.
Please fill out the form below to apply.
