the results

social media

engaged accounts: 105K
Reach: 3 million
Followers: 552k
follower increase: 60k

email marketing

Open Rate: 40%
CTR: 2-3%

The story

Darin Olien is co-host of the Emmy™ Award Winning, #1 Netflix docu-series, Down to Earth with Zac Efron. His number one goal is and always has been to live a healthy, sustainable life for himself and the planet. And to encourage and inspire others to do the same. 

We work with Darin on building awareness around his mission through social media management and email marketing.

the magic

We help relieve Darin of his stress when it comes to managing his social media and social partnerships. We launched Darin's TikTok page which resulted in 20k followers in less than four weeks. We have also helped build out his weekly newsletter and provide valuable information to his readers.


"Defined Media is one of the best choices I made. Not only has it helped me gain amazing engagement through Melissa's genuine care, it has helped me have clear purpose and intention with all of my platforms in the messages I want to get out so I can focus on what I do." 

-darin olien