Deciding which hospitality marketing agency will truly move the needle isn’t just about checking boxes: it’s about understanding how modern guests find, evaluate, and commit to experiences.
According to industry insights, 80% of travelers use an online travel agency (OTA) like Expedia or Booking.com during their planning process, and 61% use search engines first to explore options — showing how crucial online visibility is for hotels and experiences.
Hospitality & Experience Marketing Services in Charlotte, NC
Charlotte is a city people don’t just pass through — they come here for weekends, events, food, sports, and business travel.
From Uptown hotels and South End restaurants to event venues, breweries, and cultural experiences, visitors often plan their time in advance and make fast decisions based on what they see online first.
That means hospitality and experience brands in Charlotte need to show up clearly at the exact moment someone is searching for where to stay, eat, or explore.
Strong visuals, clear positioning, and easy booking or reservation paths make the difference between being considered and being skipped.
Defined Media supports Charlotte hospitality brands with marketing systems built around real guest behavior.
We focus on improving local discovery, strengthening brand perception, and turning online interest into measurable bookings, reservations, and event attendance.
Defined Media also works with hotels, restaurants, and experience-driven brands across Charlotte and North Carolina.
We combine strategic planning, creative storytelling, and performance marketing to help brands increase visibility, enhance discovery, and convert interest into measurable revenue.
This page provides a concise overview of what works in hospitality marketing today, the services that deliver the greatest impact, and how we support hospitality teams with reliable, data-informed execution
What We Help Hospitality Brands Achieve?
Hospitality brands that combine strategic paid media and social campaigns with optimized local discovery see strong results — including up to 50% increases in direct bookings and 40%+ growth in organic traffic in comparable cases.
Defined Media helps hotels, restaurants, and experience-driven brands increase visibility where travelers and locals search most.
Core Services (What We Typically Deliver)
We operate as an extension of your team, offering a practical mix of growth-focused services, including the following:
Paid Media (Google + Meta + Retargeting)
We create campaigns that drive qualified traffic to booking or reservation pages.
We prioritize high-intent and location-based targeting, plus retargeting to recapture visitors who didn’t convert.
Hospitality SEO (Local + High-Intent Search)
We optimize for search terms that map to real demand (hotel stays, restaurants, events, experiences).
We focus on high-impact pages first, so results don’t take forever to show up.
Landing Pages & Conversion Rate Optimization (CRO)
We improve the pages where users decide to book, reserve, or contact your team.
Small changes in structure and messaging can produce big gains in conversion rate.
Content That Builds Trust Fast
We plan and produce content that supports decision-making.
This includes visuals, short-form content, and messaging frameworks that reduce hesitation.
Analytics & Reporting
We track performance in a way that supports decisions.
You’ll always know what’s working, what needs optimization, and what to test next.
Hospitality & Experience Marketing Services
Specialized Hospitality Support
Hotel marketing requires a balance between brand perception and booking performance.
We focus on high-intent discovery, strong visual storytelling, and conversion paths that make it easy for travelers to book with confidence.
Hotel Marketing Agency Support
Restaurant Marketing Agency Support
Restaurant marketing is driven by immediacy and local discovery.
Our approach prioritizes visibility in local search, compelling visuals, and clear calls-to-action that translate interest into reservations or foot traffic.
Event Marketing Agency Support
Event marketing is time-sensitive and momentum-based.
We design campaigns that build awareness quickly, create urgency, and guide users smoothly from discovery to ticket purchase or registration.
While the core services remain consistent, how they’re applied varies depending on the type of hospitality business. Hotels, restaurants, and events each face different buying behaviors, timelines, and conversion triggers.
That’s why we adapt our approach based on the specific demands of each hospitality segment.
Why Brands Choose Defined Media?
Charlotte has many agencies offering digital services.
Defined Media stands out by connecting strategy, creative, and performance in a way that supports real hospitality goals.
Our approach is structured, measurable, and designed to make growth easier to manage for busy teams.
Defined Media Hospitality Marketing FAQs
What does a hospitality marketing agency actually do?
We help hospitality brands get discovered, look credible online, and convert that interest into bookings or foot traffic.
That usually includes paid media, SEO, content, and landing page optimization.
Do you work with hotels, restaurants, and events?
Yes.
We support hospitality teams with category-specific strategy and execution.
How fast can we see results?
Paid campaigns can generate traction quickly once tracking and landing pages are in place.
SEO typically builds over time, but we focus on fast wins first.
What do you need from us to get started?
Access to your website, analytics tools, and any existing creative assets.
If you don’t have consistent visuals, we’ll recommend a plan that fits your brand.
Can you help if we already have a marketing team?
Yes.
We can run execution or collaborate with your team as a strategy and performance partner.
what clients have to say
"Defined Media is one of the best choices I made.
Not only has it helped me gain amazing engagement through Melissa's genuine care, it has helped me have clear purpose and intention with all of my platforms in the messages I want to get out so I can focus on what I do."
- Darin Olien
